A Consumer Behavior Prediction Model Based on Multivariate Real-Time Sequence Analysis
Lin Guo, Ben Zhang, Xin Zhao
Abstract
With the rapid development of online finance and social networks, a large amount of behavioral data is stored on the Internet, which can fully reflect the shopping tendencies and habits of real users. Using big data to analyze consumer behavior is more scientific and accurate than the traditional sampling survey method. Internet consumption behavior data are time series data. Therefore, this paper proposes a method of analyzing behavioral sequence data, which learns personal consumption interests and habits, and finally predicts payment behavior. The experiments compare the execution effect of different algorithms on multiple databases and verify the feasibility and effectiveness of the proposed algorithm SeqLearn.