Litcius/Paper detail

Predicting E-commerce customer satisfaction: Traditional machine learning vs. deep learning approaches

Maha Zaghloul, Sherif Barakat, Amira Rezk

2024Journal of Retailing and Consumer Services57 citationsDOI

Topics & Concepts

Customer satisfactionBusinessComputer scienceDeep learningKnowledge managementArtificial intelligenceMarketingMachine learningImbalanced Data Classification TechniquesCustomer churn and segmentationTechnology Adoption and User Behaviour