“Thank you for reaching out:” Brand relationship management and the conversational human voice of customer care in online service encounters
Valerie Creelman
Topics & Concepts
PolitenessPersonalizationOperationalizationService (business)Social mediaPsychologyComputer scienceBusinessLinguisticsMarketingWorld Wide WebPhilosophyEpistemologyDigital Communication and LanguageLanguage, Discourse, Communication StrategiesDiscourse Analysis in Language Studies