The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi, Garry Wei‐Han Tan, Tat‐Huei Cham, Yogesh K. Dwivedi, Laurie Hughes
Topics & Concepts
MetaverseSustainabilityContext (archaeology)Product (mathematics)Competitive advantageBusinessMarketingNew product developmentKnowledge managementComputer scienceVirtual realityEcologyArtificial intelligencePaleontologyBiologyGeometryMathematicsVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesTechnology Adoption and User Behaviour