Marketing executives and corporate performance: From the perspective of marketing digitalization
Kunhai Du, Qicheng Zhao, Yugang Yin, Tiancheng Zhang
Topics & Concepts
Perspective (graphical)MarketingBusinessMarketing managementDigital marketingComputer scienceArtificial intelligenceBusiness and Economic DevelopmentDigitalization and Economic Development in AgricultureImpact of AI and Big Data on Business and Society