Investigating the relative merits of using a mixed reality context for measuring affective response and predicting tea break snack choice
Julia Low, Charles Diako, Vivian H.F. Lin, Liang Jun Yeon, Joanne Hort
Topics & Concepts
Context (archaeology)Consumption (sociology)PsychologyMixed realitySensory systemAugmented realitySocial psychologyCognitive psychologyComputer scienceHuman–computer interactionAestheticsPaleontologyPhilosophyBiologySensory Analysis and Statistical MethodsOlfactory and Sensory Function StudiesColor perception and design