Analysing Food Innovation Drivers: Chefs’ Perspectives
Patita Paban Mohanty, Sunil Tiwari, Bipithalal Balakrishnan Nair
Abstract
This study has two main objectives. First, to investigate the various attributes influencing food innovation. Second, to analyze the relationships of different factors and their implication on food innovation in India’s restaurants (fine dining &multi-cuisine). A quantitative methodology with exploratory and confirmatory analysis was conducted. Data collection was conducted by questionnaire (n356) survey. Both descriptive and inferential statistics were used to analyze the data. Descriptive statistics were used to identify factors influencing food innovation among the chefs, and inferential statistics were used to analyze the significant relationship among the factors influencing food innovation. Results show that food innovation is influenced by recipe development, menu merchandising, customer satisfaction, and advertising. This study also underlines the significant relationships that exist among different factors which impact food innovation.