Impact of Social Media Marketing on Electronic Word of Mouth: A Study of Jordanian Private Universities
Sameer Moh’d Tawfiq Khodeer, Hala Mohammed Al Sheyab, Abdullah Matar Al-Adamat, Mohammad Faleh Ahmmad Hunitie, Fu’ad Abdallah Al-Fakeh, Atallah Fahed Alserhan, Faraj Mazyed Faraj Aldaihani, Sulieman Ibraheem Shelash Al-Hawary
Topics & Concepts
Social mediaActive listeningWord of mouthSocial media marketingAdvertisingTest (biology)BusinessPopulationMarketingElectronic mediaInfluencer marketingPsychologyDigital marketingSociologyComputer scienceRelationship marketingMarketing managementWorld Wide WebCommunicationPaleontologyBiologyDemographyOrganizational and Employee PerformanceTechnology Adoption and User BehaviourDigital Marketing and Social Media