The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
Xiaowei Wang, Mingming Cheng, Shanshi Li, Ruochen Jiang
Topics & Concepts
EmojiSocial mediaPsychologyAdvertisingTourismCredibilityPromotion (chess)BusinessComputer sciencePolitical scienceWorld Wide WebLawPoliticsDigital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification