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A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites

Vinu Sundararaj, M R Rejeesh

2020Journal of Retailing and Consumer Services134 citationsDOI

Topics & Concepts

Consumer behaviourProduct (mathematics)Quality (philosophy)Voice of the customerMarketingCustomer intelligenceComputer scienceCustomer retentionValue (mathematics)BusinessService qualityService (business)MathematicsMachine learningGeometryPhilosophyEpistemologyOrganizational and Employee PerformanceTechnology Adoption and User BehaviourConsumer Retail Behavior Studies
A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites | Litcius