Athletic abs or big bellies: The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein products
Marija Banović, Tobias Otterbring
Topics & Concepts
ArousalConsciousnessPsychologyAdvertisingSocial psychologyCognitive psychologyApplied psychologyBusinessNeuroscienceConsumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsBehavioral Health and Interventions