Litcius/Paper detail

Mining sustainable fashion e-commerce: social media texts and consumer behaviors

Zheng Shen

2021Electronic Commerce Research38 citationsDOI

Topics & Concepts

Social commerceSocial mediaE-commerceAdvertisingBusinessConsumer behaviourMarketingCommerceComputer scienceWorld Wide WebAdvanced Text Analysis TechniquesDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification