Should you listen to crypto YouTubers?
Stefanie Moser, Alexander Brauneis
Abstract
YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos, we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.
Topics & Concepts
CryptocurrencyVolume (thermodynamics)Sample (material)Monetary economicsEconomicsBusinessFinancial economicsEconometricsComputer scienceComputer securityPhysicsQuantum mechanicsThermodynamicsBlockchain Technology Applications and SecurityFinancial Markets and Investment StrategiesArt History and Market Analysis