A people-centred approach is needed to meet net zero goals
Caroline Verfuerth, Christina Demski, Stuart Capstick, Lorraine Whitmarsh, Wouter Poortinga
Abstract
To meet net zero goals, more drastic action is needed than is acknowledged by most policymakers, posing a major social challenge that will impact many aspects of people’s lives. This paper emphasises the importance of a people-centred approach for policy makers to achieve net zero effectively and rapidly while being alert to citizens’ needs and concerns. We advocate a comprehensive and inclusive public engagement strategy, discussing insights on four key questions to guide policymakers in developing successful engagement strategies. (1) How do climate-friendly social transformations happen?, (2) How can behavioural change for net zero be supported? (3) How can people be involved in decision-making on net zero?, and (4) How does climate change intersect with other societal challenges? We conclude with clear policy recommendations: government leadership at all levels (national, devolved, local), underpinned by a public engagement strategy for net zero, is needed in addition to fair and consistent policies that are transparent about the scale of action needed.