“Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement
Jing Zhang, Eun‐Ju Lee
Topics & Concepts
Social mediaPerceptionContext (archaeology)PersuasionValue (mathematics)AdvertisingMarketingPsychologyBusinessGeographySocial psychologyComputer scienceNeuroscienceWorld Wide WebArchaeologyMachine learningNeural and Behavioral Psychology StudiesCultural Differences and ValuesFace Recognition and Perception