Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber, Neel Das, Ünal Ö. Boya
Topics & Concepts
MarketingExploratory researchBusinessPerceptionPopulationFood marketAdvertisingPsychologyEnvironmental healthGeographyMedicineAgricultureSociologyArchaeologyAnthropologyNeuroscienceOrganic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification