How Social Cues in Virtual Assistants Influence Concerns and Persuasion: The Role of Voice and a Human Name
Hilde Voorveld, Theo Araujo
Abstract
= 180) has shown that participants who were exposed to a voice-based recommendation via a smart speaker were the most concerned about security and found text-based recommendations on a screen to be the most persuasive. Participants who were exposed to a virtual assistant with a human name were less concerned about their autonomy and were more strongly persuaded than those exposed to an assistant without a human name.
Topics & Concepts
PersuasionPsychologyModality (human–computer interaction)Affect (linguistics)Test (biology)AutonomySocial cueVirtual actorComputer scienceInternet privacyHuman–computer interactionSocial psychologyCommunicationVirtual realityLawPolitical sciencePaleontologyBiologyAI in Service InteractionsDigital Marketing and Social MediaDeath Anxiety and Social Exclusion