Design Thinking in Industry
Talita Rozante de Paula, Tatiane Santana Amancio, Jose Adan Nonato Flores
Abstract
Creating the right product is a consistent topic of debate for competent product management. The issue is not always about creating something new as per the set-out specifications but rather whether the result is exactly aligned with customers' needs. A product can only be useful and considered a success if it is a necessity or exceeds expectations. The missing element is the customer, or rather what the customer exactly wants.
Topics & Concepts
Product (mathematics)Set (abstract data type)New product developmentComputer scienceProduct designMarketingProcess managementVoice of the customerBusinessEngineeringCustomer advocacyMathematicsService (business)Service qualityGeometryProgramming languageDesign Education and Practice