Formality and informality in cooking shows
Susanne Mühleisen
Abstract
Abstract Televised cooking shows have emerged as a genre with an established format in the entertainment industry. This chapter will look at cooking shows as a communicative event with a predictable sequence of acts and a set overt (instruction) and covert (entertainment) goal. This highly focussed and potentially formal communicative event ( Irvine 1979 ) typically relies on strategies of informality, that by now have become a convention of the genre, in order to distract from its directive ‘lesson’ character. In a comparison of several cooking shows by US Southern celebrity chef Paula Deen, I will pay attention to changes in conventions of formality and informality which can be observed over time. Particular emphasis will also be placed on the linguistic features which are indexical to Paula Deen’s US Southern persona.