Exploring consumer participation in environment management: Findings from two‐staged structural equation <scp>modelling‐artificial</scp> neural network approach
Arsalan Najmi, Kanagi Kanapathy, Azmin Azliza Aziz
Abstract
Abstract A manufacturer's extended producer responsibility for environment management cannot be fulfilled without the participation of end consumers. Therefore, the present study aims to explore the role of consumers in recycling programs of end of life mobile phones. Based on the theory of planned behavior, hypotheses were developed for which data was collected from 746 respondents and a two staged structural equation modelling‐artificial neural network was applied. Both techniques generated similar results which provides validation of the hypothesized relationships. Based on the findings, results are discussed and accordingly policy implications are recommended.
Topics & Concepts
Structural equation modelingArtificial neural networkBusinessTheory of planned behaviorMarketingComputer scienceKnowledge managementProcess managementArtificial intelligenceMachine learningControl (management)Recycling and Waste Management TechniquesEnvironmental Sustainability in BusinessSustainable Supply Chain Management