Litcius/Paper detail

I Want to Talk to You: Chatbot Marketing Integration

Svetlana Bialkova

2023European Advertising Academy12 citationsDOI

Topics & Concepts

ChatbotAdvertisingBusinessComputer scienceWorld Wide WebAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour
I Want to Talk to You: Chatbot Marketing Integration | Litcius