The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China
Chun Yang, Jui-Che Tu, Qianling Jiang
Abstract
As one of the internationally recognized solutions to environmental problems, electric vehicles feature zero direct emissions and can reduce dependence on petroleum. An increasing number of countries have attached importance to the electric vehicle and developed it, and it is predicted that it will become a main force in the transportation system. Hence, it is necessary to explore the factors that drive consumers to buy electric vehicles. This study analyzes the factors that influence the consumer’s intention to buy electric vehicles and tests the relationship between them, and intends to offer information for the formulation of policies designed to popularize electric vehicles in order to reduce carbon emissions from transportation. As a result, consumer attitudes are the most important factor influencing the intention to purchase electric vehicles. The greatest effect is found in this line: Brand Trust→Perceived Benefit→Attitude→Purchase Intention. This means that the brand can increase the consumer’s perceived benefit of electric vehicles, make consumers more attracted to electric vehicles, and influence their final purchase intention.