From restoration to transformation in tourism experience: unearthing the critical roles of motivation and reflection
Macaicuo Bai, Songshan Huang, Zhiyong Li, Zhilong Si, Rui Cui
Abstract
Tourism can offer restorative and transformative experiences that enhance people's well-being. However, the process of translating travel-related restoration into transformation is unclear. This study employed a grounded theory approach to explore the socio-psychological mechanisms of tourists experiencing a transition from restoration to transformation. We analyzed 35 in-depth interviews with domestic tourists visiting Tibet, a destination with rich natural and cultural endowments. Both nature-based and culture-based restorative qualities were identified; authenticity and awe represent novel additions to the literature. Tourists' motivations and reflection played critical roles in the restoration–transformation transition: while motivations primarily determined restorative perceptions, reflection served as a gateway to transformation.