Brand hate: a systematic literature review and future perspectives
Fakhra Malik Mushtaq, Ezlika M. Ghazali, Zalfa Laili Hamzah
Topics & Concepts
AntipathyConsumerismSystematic reviewExtant taxonReputationPsychologyBrand managementSociologyPublic relationsAdvertisingPolitical scienceSocial scienceBusinessLawPoliticsEvolutionary biologyBiologyMEDLINEPsychology of Moral and Emotional JudgmentConsumer Behavior in Brand Consumption and IdentificationSocial and Intergroup Psychology