More than innovativeness: Comparing residents’ motivations for participating renewable energy communities in different innovation segments
Jianjun Wang, Fang Liu, Li Li, Jian Zhang
Topics & Concepts
Early adopterStructural equation modelingPerceptionTheory of planned behaviorMarketingRenewable energyRisk perceptionWillingness to payBusinessAltruism (biology)PsychologySocial psychologyEconomicsControl (management)MicroeconomicsEngineeringStatisticsManagementMathematicsElectrical engineeringNeuroscienceEnvironmental Education and SustainabilitySocial Acceptance of Renewable EnergyEnvironmental Sustainability in Business