Litcius/Paper detail

Artificial intelligence and consumer behavior: From predictive to generative AI

Erik Hermann, Stefano Puntoni

2024Journal of Business Research173 citationsDOI

Topics & Concepts

Generative grammarArtificial intelligencePsychologyComputer scienceMachine learningAI in Service InteractionsDigital Marketing and Social MediaEthics and Social Impacts of AI
Artificial intelligence and consumer behavior: From predictive to generative AI | Litcius