Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
Marcel Lichters, Robert Möslein, Marko Sarstedt, Andreas Scharf
Topics & Concepts
Sensory systemContext (archaeology)Consumption (sociology)Product (mathematics)Market segmentationProduct testingGeneralizability theoryComputer scienceSample (material)New product developmentMarketingConsumer behaviourBusinessPsychologyCognitive psychologyMathematicsGeographySocial scienceGeometryChemistryArchaeologySociologyDevelopmental psychologyChromatographySensory Analysis and Statistical MethodsOlfactory and Sensory Function StudiesColor perception and design