Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur
Topics & Concepts
Transparency (behavior)AdvertisingBusinessCurrencyDistributed ledgerOnline advertisingCorporate governanceBlockchainComputer scienceThe InternetComputer securityEconomicsWorld Wide WebMonetary economicsFinanceBlockchain Technology Applications and SecurityDigital Platforms and EconomicsFinTech, Crowdfunding, Digital Finance