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Understand consumers' true views on new energy vehicles through behavioral reasoning and brand extension fit

Zhu Xun, Ye Ma, Lanlan Kong, Jingzhao Yang

2023Research in Transportation Business & Management25 citationsDOI

Topics & Concepts

Construct (python library)Energy (signal processing)MarketingBusinessConsumer behaviourExtension (predicate logic)AdvertisingPsychologyComputer scienceMathematicsProgramming languageStatisticsEnvironmental Education and SustainabilityElectric Vehicles and InfrastructureEnergy, Environment, and Transportation Policies
Understand consumers' true views on new energy vehicles through behavioral reasoning and brand extension fit | Litcius