Studying the Factors Affecting the Attitude and Intention of Buying Organic food consumers: structural equation model
Leila Andervazh, sahar jalili, دانشگاه آزاد اسلامی, samaneh zanjani, دانشگاه آزاد اسلامی
Abstract
Background and Objectives: The use of organic food products is a new way of thinking about food, health and nature. The attitude of consumers towards organic products and the factors affecting the consumption of these products is essential for further development and production, and the improvement of the quality of these products. In this regard, the present study was conducted to investigate the effective factors on the attitude and intention of purchasing organic food consumers.
Topics & Concepts
Structural equation modelingPsychologyMarketingBusinessAdvertisingMathematicsStatisticsOrganic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification