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The construction of legitimacy: a critical discourse analysis of the rhetoric of educational technology in post-pandemic higher education

Daniel Clark

2023Learning Media and Technology24 citationsDOIOpen Access PDF

Abstract

Whilst technology may have been the ‘saviour’ of HE from the immediate challenges of the pandemic, the opportunistic dialogue emerging in response is imbued with notions of the pandemic as a catalyst for change. Empowered by the apparent success of technology’s deliverance, the door has been opened to unprecedented investment into a pervasive and data-driven paradigm of technology. Utilising a Critical Discourse Analysis of sector-orientated literature published in response to the pandemic, this paper examines the emergent rhetoric of technology and problematises taken for granted assumptions concerning its adoption in the imagined future of HE. This paper argues that such rhetoric is mediatory of neoliberal and consumerist ideologies, and that the portrayal of technology as a wholly beneficial enterprise obscures other issues and inequalities. By positioning educational technology in a uniquely political light, this paper offers a critical lens through which to view this new era of technological pervasion.

Topics & Concepts

RhetoricCritical discourse analysisIdeologyLegitimacySociologyDiscourse analysisNeoliberalism (international relations)Critical theoryPoliticsPandemicPublic relationsPolitical sciencePolitical economyMedia studiesCoronavirus disease 2019 (COVID-19)LawMedicineLinguisticsDiseasePhilosophyInfectious disease (medical specialty)PathologyDigital Education and SocietyOnline and Blended LearningHigher Education Practises and Engagement
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