MODIFICATIONS OF DIGITAL TECHNOLOGIES BY CLIENTORIENTED SERVICE OF LOGISTICS ACTIVITIES IN THE MANAGEMENT SYSTEM OF THE ENTERPRISE
Unknown authors
Abstract
The study examines the peculiarities of the use of information systems and digital technologies, digitization of the organization of logistics processes, increasing the volume of e-commerce, personalization of logistics services, as well as management of relationships with consumers of enterprises of various types of economic activity.These questions are especially relevant in the conditions of rapid development of the digital economy.The expediency of a comprehensive approach to the transformation of customer service in enterprise logistics management systems in digital conditions has been demonstrated.A statistical analysis of the indicators characterizing the level of use of information and communication technologies in the organization of the logistics activities of the enterprise was carried out.The main barriers to the digital transformation of customer service are formulated, conditionally grouped into marketing, information and organizational barriers.It was determined that in order to eliminate