How do consumers describe cool climate wines using projective mapping and ultra-flash profile?
Lydia Hayward, Heather Jantzi, Amy M. Smith, Matthew B. McSweeney
Topics & Concepts
WineMouthfeelWhite WineAroma of wineFood scienceWine colorAging of wineAdvertisingBusinessChemistryRaw materialOrganic chemistrySensory Analysis and Statistical MethodsFermentation and Sensory AnalysisBiochemical Analysis and Sensing Techniques