“It’s Like Plan B but for HIV!” Design and Evaluation of a Media Campaign to Drive Demand for PEP
Jeremy K. Fagan, Victoria Frye, Rose Calixte, Sachin Jain, Lovely Molla, Adeola Lawal, Marcus P. Mosley, Emily Greene, Kenneth H. Mayer, Barry S. Zingman
Topics & Concepts
Men who have sex with menHealth psychologyFocus groupFormative assessmentPublic healthHuman immunodeficiency virus (HIV)Environmental healthSocial marketingQualitative researchSocial mediaMedicineDemographyMass mediaPre-exposure prophylaxisPsychologyFamily medicineGerontologyAdvertisingPolitical scienceSociologyBusinessNursingPedagogyMarketingPathologySyphilisLawSocial scienceHIV/AIDS Research and InterventionsSex work and related issuesHIV, Drug Use, Sexual Risk