Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce
Yuexian Zhang, Xueying Wang, Xin Zhao
Topics & Concepts
Customer engagementComputer scienceVirtual actorCustomer experienceSense of presenceKnowledge managementHuman–computer interactionBusinessVirtual realityWorld Wide WebMarketingSocial mediaAI in Service InteractionsDigital Marketing and Social MediaPsychology of Social Influence