ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION
Sungwoo Choi, Stella X Liu, Choongbeom Choi
Topics & Concepts
PersonalityRobotService (business)AdvertisingService robotBusinessPsychologyBrand awarenessMarketingComputer scienceSocial psychologyArtificial intelligenceAI in Service InteractionsDigital Marketing and Social MediaPsychology of Social Influence