Academic library marketing in the post-COVID world
Melissa Fraser-Arnott
Topics & Concepts
OutreachSocial marketingPandemicMarketingMarketing researchCoronavirus disease 2019 (COVID-19)Viral marketingPublic relationsSociologyPolitical scienceBusinessMedicineInfectious disease (medical specialty)LawDiseasePathologyOpinion leadershipWeb and Library ServicesLibrary Science and AdministrationLibrary Science and Information Literacy