Litcius/Paper detail

Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers

Katina Kulow, Mina Kwon, Michael J. Barone

2020Journal of Business Research11 citationsDOI

Topics & Concepts

CommitMoralityMarine transgressionCompensation (psychology)Social psychologyPsychologyIdentity (music)Political scienceAestheticsLawPhilosophyStructural basinDatabasePaleontologyComputer scienceBiologyPsychology of Moral and Emotional JudgmentEthics in Business and EducationSocial and Intergroup Psychology
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers | Litcius