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Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery

Siran Wang, Qiang Yan, Lingli Wang

2023Electronic Commerce Research48 citationsDOI

Topics & Concepts

ChatbotService (business)Task (project management)Service recoveryComputer scienceService designService providerWorld Wide WebBusinessMarketingService qualityEngineeringSystems engineeringAI in Service InteractionsTechnology Adoption and User BehaviourService and Product Innovation
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