Litcius/Paper detail

Artificial intelligence in live streaming: How can virtual streamers bring more sales?

Yaping Chang, Han Wang, Zhenjiang Guo

2025Journal of Retailing and Consumer Services49 citationsDOI

Topics & Concepts

Live streamingBusinessAdvertisingComputer scienceMarketingHuman–computer interactionMultimediaAI in Service InteractionsDigital Marketing and Social MediaBlockchain Technology Applications and Security