Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks
Julia Low, Vivian H.F. Lin, Liang Jun Yeon, Joanne Hort
Topics & Concepts
Context (archaeology)PsychologyConsumer behaviourMarket segmentationSocial psychologyAdvertisingCognitive psychologyMarketingBusinessGeographyArchaeologySensory Analysis and Statistical MethodsOlfactory and Sensory Function StudiesBiochemical Analysis and Sensing Techniques