Litcius/Paper detail

Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús

202119 citationsDOI

Topics & Concepts

Customer engagementVirtual realityPsychologyHuman–computer interactionAdvertisingComputer scienceBusinessWorld Wide WebSocial mediaVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourDigital Marketing and Social Media
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination | Litcius