Recognizing factors effecting the use of mobile banking apps through sentiment and thematic analysis on user reviews
Toqeer Mahmood, Saba Naseem, Rehan Ashraf, Muhammad Asif, Muhammad Umair, Mohsin Shah
Topics & Concepts
Sentiment analysisComputer scienceDownloadNaive Bayes classifierThematic analysisWorld Wide WebPhoneMultinomial logistic regressionMachine learningArtificial intelligenceData scienceInternet privacySupport vector machineSociologyQualitative researchLinguisticsSocial sciencePhilosophySentiment Analysis and Opinion MiningDigital Marketing and Social MediaTechnology Adoption and User Behaviour