A study on users' willingness to accept mobility as a service based on UTAUT model
Jianhong Ye, Jiaqi Zheng, Fabin Yi
Topics & Concepts
PublicityComputer scienceService (business)ReputationWillingness to acceptEarly adopterUnified theory of acceptance and use of technologyService providerInternet privacyMarketingBusinessExpectancy theoryWillingness to payPsychologyMicroeconomicsSocial psychologySocial scienceSociologyEconomicsTransportation and Mobility InnovationsTransportation Planning and OptimizationSharing Economy and Platforms