Influence identification of opinion leaders in social networks: an agent-based simulation on competing advertisements
Chen Jia, Gang Kou, Haomin Wang, Yiyi Zhao
Topics & Concepts
Opinion leadershipIdentification (biology)Computer scienceAdvertisingData sciencePublic relationsBusinessPolitical scienceBiologyBotanyOpinion Dynamics and Social InfluenceComplex Network Analysis TechniquesEvolutionary Game Theory and Cooperation