Litcius/Paper detail

Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence

Katja Gelbrich, Julia Hagel, Chiara Orsingher

2020International Journal of Research in Marketing195 citationsDOIOpen Access PDF

Topics & Concepts

Persistence (discontinuity)MediationCustomer satisfactionPsychologyTask (project management)Applied psychologyBusinessMarketingEngineeringGeotechnical engineeringPolitical scienceLawSystems engineeringAI in Service InteractionsConsumer Retail Behavior StudiesDigital Marketing and Social Media