The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies
Anne Barnhill, A. Susana Ramírez, Marice Ashe, Amanda Berhaupt‐Glickstein, Nicholas Freudenberg, Sonya A. Grier, Karen E. Watson, Shiriki Kumanyika
Abstract
We propose that marketing of unhealthy foods and beverages to Black and Latino consumers results from the intersection of a business model in which profits come primarily from marketing an unhealthy mix of products, standard targeted marketing strategies, and societal forces of structural racism, and contributes to health disparities.
Topics & Concepts
MarketingIntersection (aeronautics)BusinessRacismConsumption (sociology)Marketing mixFood marketingAdvertisingSociologyEngineeringSocial scienceAerospace engineeringGender studiesCulinary Culture and TourismObesity, Physical Activity, DietOrganic Food and Agriculture