More is not always better: Examining the drivers of livestream sales from an information overload perspective
C. Q. Zhang, Siyu Pan, Yanhui Zhao
Topics & Concepts
Information overloadPerspective (graphical)Duration (music)BusinessMarketingCover (algebra)The InternetSTREAMSAdvertisingLive streamingComputer scienceWorld Wide WebMechanical engineeringArtificial intelligenceArtLiteratureEngineeringComputer networkImage and Video Quality AssessmentTechnology Adoption and User BehaviourConsumer Retail Behavior Studies