Classification of Shopify App User Reviews Using Novel Multi Text Features
Furqan Rustam, Arif Mehmood, Muhammad Ahmad, Saleem Ullah, Dost Muhammad Khan, Gyu Sang Choi
Abstract
App stores usually allow users to give reviews and ratings that are used by developers to resolve issues and make plans for their apps. In this way, these app stores collect large amounts of data for analysis. However, there are several challenges that must first be addressed, related to redundancy and the volume of data, by using machine learning. This study performs experiments on a dataset that contains reviews for Shopify apps. To overcome the aforementioned limitations, we first categorize user reviews into two groups, i.e., happy and unhappy, and then perform preprocessing on the reviews to clean the data. At a later stage, several feature engineering techniques, such as bag-of-words, term frequency-inverse document frequency (TF-IDF), and chi-square (Chi2), are used singly and in combination to preserve meaningful information. Finally, the random forest, AdaBoost classifier, and logistic regression models are used to classify the reviews as happy or unhappy. The performance of our proposed pipeline was evaluated using average accuracy, precision, recall, and f <sub xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">1</sub> score. The experiments reveal that a combination of features can improve machine learning models performance and in this study, logistic regression outperforms the others and achieves an 83% true acceptance rate when combined with TF-IDF and Chi2.