The self-congruity effect of music.
David M. Greenberg, Sandra Matz, H. Andrew Schwartz, Kai Fricke
Abstract
= 4,995) builds on this by showing that the fit between the personality of the listener and the artist predicts musical preferences incremental to the fit for gender, age, and even the audio features of music. Our findings are largely consistent across two methodological approaches to operationalizing an artist's public personality: (a) the public personality as reported by the artist's fans, and (b) the public personality as predicted by machine learning on the basis of the artist's lyrics. We discuss the importance of the self-congruity effect of music in the context of group-level process theories and adaptionist accounts of music. (PsycInfo Database Record (c) 2021 APA, all rights reserved).